Levelling the playing field in sports consultancy

The Result

Creating credibility for a start-up competing with much bigger, more established competitors.

The Competitive Edge

An identity that:
- Created the perception of a much larger scale organisation
- Reflected the brand’s young, collaborative and educational approach

Pangaea worked with Perpetual Sports Consulting to create a new identity reflecting how different, thorough and engaging its approach is compared to competing sports marketing agencies.

We began by creating a friendly, approachable and neutral lower-case wordmark. To strengthen Perpetual’s role and messaging as a partner, collaborator and guardian, we created the ‘Sporting Line’ graphical device; a visual meataphor of how Perpetual helps brands cross their ‘sporting lines’ to engage audiences and maximise activation.