Creating a new, ground-breaking racing series brand
Sector
Motorsport
Disciplines
Identity / Positioning / Strategy
The Result
- Launch of a new revolutionary brand
- Winning Channel 4 as Official Broadcast Partner
- Creating a global debate about the new series; in an industry dominated by Formula 1, this was a huge achievement.
The Competitive Edge
Creating differentiation strong enough to:
- Stand out amongst motorsport and entertainment brands
- Engage with a highly complex audience profile
W Series is a ground-breaking women’s racing series with serious ambition: To change the face of motorsport. Quite literally.
Pangaea worked with W Series on a strategic level to define the brand's proposition before designing a confident, modern aesthetic to launch the series on a global scale.
“Pangaea are a joy to work with – friendly, efficient, forward thinking with fresh perspectives on every challenge we give them. The identity they created for us is a piece of magnificence. Many, many thanks guys – I am in awe of what you have produced for us. It is great when an agency truly outperforms. Bravo!”
Catherine Bond Muir,
CEO, W Series
