Who we are

Tactical problem-solvers and long-term strategic partners

Whether you're a large corporation or a lean startup, we provide the independent design expertise you need to succeed. With your brand as the compass for all our strategic decisions - we build solutions to secure tangible results in the present while preparing you for the future.

We operate independently acting like an in house team without adding to your headcount. Our approach is guided by a deep understanding of brand identity, which informs every strategic decision we make. 

Our Process

Dynamic Branding, bridges strategy and execution. 

We operate as an embedded partner, working shoulder-to-shoulder with teams to translate ambition into action.

Services

Branding & Identity

Brand Strategy
Define the brand's purpose, values and positioning

Brand Identity
Develop the visual and spoken elements that represent the brand

Brand Guidelines
Establish a consistent brand language and tone across all touchpoints 

Digital Products & Services

Design & Development
Create, adapt and configure software products for consumers and enterprises

User-Centered Design
Conduct research, testing and design to improve user experience

UI Experiments
Craft intuitive, engaging and evolving UI, motion and interaction designs

Service Design & Research

Workshop Facilitation
Lead collaborative sessions to co-create solutions

Analysis for impact
Investigate and inform possible design decisions to deliver practical, informed recommendations for improvement

Founders

All our founders believe in talking directly to our clients to ensure maximum clarity and accountability.

Carlo Belli, Creative Partner
Carlo was Williams F1’s creative leader for five seasons, designing all brand touch points from sales and commercial materials to the Formula 1 car’s livery. In a world where brand value is measured in millions, Carlo saw to it that Williams and its clients were always perfectly presented. He specialises in 3D design, brand identity, digital and design for print.

Joe Swallow, Creative Partner
Joe oversees delivery on all client projects. His extensive experience working with brands of all sizes from global corporates to rapidly growing start-ups gives Joe a uncompromising yet calm approach. Clients include Mercedes F1, Formula E, BBC, Deutsche Bank, Julius Baer, Skoda and Volkswagen. He recently led the project to create the WSX, World Supercross Championship brand as well as the revolutionary women’s racing brand WSeries.

Scott Garrett, Managing Partner
Scott has worked in five continents and more than 30 countries adding value to major brands as communicator, strategist and commercial leader. Former employers include Saatchi & Saatchi, NIKE, Heinz and Williams F1. He blends international leadership, a deep understanding of the value of strong brands, a passionate belief in the power of teamwork and an ability to communicate complex ideas simply.