Thoughts and insight from the team at Pangaea
Insurance / Brand
The Renewals Revolution: How a Strong Brand Can Drive Success
Towards the end of 2022, we spoke to several Underwriters and Brokers about their experiences heading toward the 1:1 renewals.
On reflection, this was a tough time for everyone.
Insurance / Brand
Underwriters + Brokers, these days just being available isn’t enough
In the past people were always available. Cruise down to Lime St in the City of London, pop into Lloyds and go and queue up at the desk of the Underwriter (UW) you needed. No holding a place in the queue. Have your papers in order and your questions ready. No messing ...
Insurance / Brand
How do you ‘nail’ the Underwriting / Broker relationship?
In insurance, the Broker / Client relationship with Underwriters appears very simple. Yet, each line of business has its own personality; for example Marine may behave differently to Aerospace. There are many causes for this…
Automotive / Brand
Auto identities, “2D or not 2D that is the question!”
We’ve seen several automotives make the move from shiny analogue to digital friendly 2D identities; for example, General Motors, KIA, Nissan, Volvo. And why not? We live in an age where a logo has to work just as well on the front grille as on a screen…
Insurance / Culture
What’s culture got to do with insurance?
We've been talking and working with lots of underwriters and brokers over the last twelve months. We've found a common thread that connects those that have thrived - it’s the drive to maximise brand experience by audiences, at a micro level. Over the coming months, we’ll be sharing a key aspect that several insurance businesses have been leveraging well over the last twelve months, and importantly, how that aspect is supported by brand. This week it’s culture.
Insurance / Report
Strong Insurance Brands for 2022
There are some great brands producing great work in the insurance industry. They have demonstrated strength, resilience and agility at the dawn of a new age where these qualities are key to survival. Our report features marketing leaders of four global, specialist insurance and reinsurance firms and unearths some of the secrets behind their brands’ strength and resilience.
Values / Brand
Do Values still have value?
At their best, well articulated and implemented Values can do wonders for an organisation and its culture. In Spring 2020, office environments around the world went through a radical change - the biggest ever mass shift to home working. Many believe the way we work has changed forever. If this is the case, do Values still offer as much of a benefit as when most people were office based?
Automotive / Brand
Building a strong F1 brand
As a creative agency that’s worked with most of the teams in the F1 grid, we’re often asked the question: “What makes a strong F1 brand?” The answer is simple: it’s the same as what makes any brand strong. That’s consistency and longevity, along with high levels of awareness and an acknowledged position as a brand leader.
Insurance / Strategy
Why the digital brand experience is more important than ever for Insurers
On 23rd March 2020 industry across the board experienced an instant and unprecedented challenge. Businesses scrambled to adjust to working from home, video calls became a daily occurrence and hectic schedules of meetings, travel and events evaporated.
Insurance / Strategy
It takes more than just a great relationship to build a strong insurance brand.
The insurance business thrives on good, strong relationships which often transcend key individuals' moves from firm to firm…
Automotive / Brand
How to create a new hypercar brand that stands out from the crowd
When the Geneva International Motor Show was cancelled for the first time since 1940, it hit new hypercar brands hard…
Automotive / Strategy
For brands, times of uncertainty can offer a valuable opportunity to take stock
Businesses around the world are entering uncharted territory offering a unique opportunity for self-reflection – and this could mean emerging from the crisis stronger than before…
Automotive / Brand
Are BMW's and Volkswagen's rebrands a sign of shift in the world of automotive brand design?
Ask someone what their favourite brand is and you might get a blank look. But ask them what their favourite car brand is (and why) and they’ll tell you straight away.
Insurance / Brand
Three of the major P&I Clubs have rebranded in the last six months, what does this mean for the rest of the market?
It's been another eventful year in the world of P&I, and the soon to be published P.L. Ferrari Market review will – as always – provide a full round up of each of the 13 Clubs' commercial performance.
