Modernising brand perceptions
in a dated sector
Sector
Capital Management
Disciplines
Identity
The Result
A brand identity that:
- Modernised the brand’s perception
- Created standout in a crowded marketplace
The Competitive Edge
A more confident, yet intentionally understated brand identity that elevated credibility and re-assurance for new clients and investors.
Strong brands build shareholder value. Strong brands allow their owners to build market share, to defend their segments against competition and to charge a premium price. A key contributor to brand strength is brand identity – a brand’s look, tone and feel – precisely what we were asked to redesign for capital management firm Argo.
We developed a set of 12 new visuals inspired by the star constellation Argo Navis to add visual interest to Argo’s communications. Paying homage to Argo’s name these supporting visuals provide a mix of contemporary design and historical sentiment.
