Helping a startup create a mindful journey to a better night’s sleep
Sector
Consumer goods
Disciplines
Strategy / Identity / Digital / Packaging
The result:
Creation of the identity and all visual assets, brand positioning, eCommerce site, packaging and all marketing
Development of product from concept to reality
A brand strategy that provided a framework to guide all creative development
A set of values, aligned to the brand and designed for inspiring and motivating employees
The Competitive Edge
Incorporating mindfulness into the brand experience, creating a calming bedtime journey for early years children
We worked with the startup bubble&dream to bring to life their idea for creating a calming bedtime experience for young children promoting good sleep.
Pangaea took the idea of developing a mindful routine around bedtime and created a unique bath-to-bedtime experience bringing families closer together. bubble&dream provides all the tools to help parents give their children the best night’s sleep possible.
The unique bath to bedtime experience is centred around three key elements. The bubbly wash that “coats your little dreamer in magic”, a beautifully illustrated book mapping out the adventure to Dreamland; and a soft glowing star plush toy that the child sleeps with in order to send their dream wishes to ‘Hatch’, a character in the accompanying book that catches their wishes and turns them into dreams.
This was a truly delightful project to work on. Our team took the germ of an idea and created a whole brand world based upon sound strategy, delivering on and offline as well as product development, packaging, all supporting assets as well as strategic tools such brand values to guide employees and a Brand Model to guide creative development.
We also provided a robust eCommerce offering that included featured product displays and digital merchandising.
