Showcasing an incredible
brand journey
Sector
Motorsport
Disciplines
Sales presentations and collateral / Imagery
The Result
Combining Force India’s F1 journey with stunning imagery to create:
- Engaging sales collateral and presentations
- A ‘hero’ coffee table book
The Competitive Edge
Engaging commercial partners for sponsorship deals with more excitement, interest and desire than any other team.
“We are absolutely delighted with the outcome of Pangaea’s design and management of Force. Pangaea’s creative talents combined with their unique understanding of both the commercial and marketing requirements of an F1 team makes them a highly valuable asset in these sorts of projects.”
Entering their sixth season in Formula 1, Sahara Force India commissioned Panagea to design their first-ever brochure documenting the team's unique philosophy and showcasing the incredible journey the team has made. A balance needed to be struck – telling the Force India story from all angles. Team Principle, chief funders, the commercial demands and the men behind the wheel all unified into an engaging brand story that fans will relish and get future commercial partners excited about.
We created a non-glossy, rustic brochure with a distinctive look and feel. Our choice of stock and design process portrayed the right blend of professional and luxury, while still staying true to the engineering / design language of the team. Exciting and vibrant imagery was key.
We post produced Sahara Force India’s imagery, giving it a unique look and feel that is now being used by the team across all of its marketing activity. We simply called it ‘FORCE’.
At the launch of Sahara Force India’s 2013 race car at Silverstone, FORCE was given as a gift to all VIPs, partners, and press. The feedback has been overwhelmingly positive; but perhaps most importantly it has been instrumental in generating interest from new commercial partners.
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