Defining a unique commercial
and brand proposition
Sector
Sport
Disciplines
Sales proposition / Sales presentations / Sales collateral / Imagery
The Result
Fulham FC obtained their largest ever sponsorship deal, doubling their previous record. This was all aided by Pangaea’s suite of tools that included:
- A commercial story /narrative
- Vibrant launch imagery
- Bespoke presentations to potential sponsor brands
The Competitive Edge
Strong differentiation via a unique sales proposition developed for the FFC sponsorship negotiations.
Pangaea worked with Fulham FC to assist in all aspects of the team’s commercial proposition. We began the process by defining and refining their brand proposition and presenting it in a creative way that would appeal to potential partners of the team.
The next natural step was for us was to create bespoke visuals for these partners, bringing the proposition to life. This led to the Fulham’s successful acquisition of MarathonBet as their main shirt sponsor for the 2013/14 Premier League season. We worked with Fulham, Adidas and MarathonBet to create a suite of images to launch the partnership in July 2013. These images were used in print and digital by Fulham FC, MarathonBet and associated press.