Developing the identity of a new Formula 1 title partnership
Sector
Motorsport
Discipline
Identity / Strategy
The Result
Delivery of new brand guidelines, documentation and assets for use by the team and all global corporate partners.
The Competitive Edge
Helping audiences to immediately identify with the new superbrand in Formula 1 by applying the new brand identity to all marketing and media at an unprecedented scale and quality.
Pangaea was approached by Prism when Infiniti, the luxury vehicle division of Nissan, became the title partner of the Red Bull Racing F1 Team.
Our first task was to create and develop the teams new brand guidelines. The guidelines were not only the basis from which all team collateral was designed but an important tool for every corporate partner of Infiniti Red Bull Racing.
Pangaea applied the new look identity to all marketing and media collateral from stationery and VIP tickets/passes, to activation guidelines and team merchandise.
