Smart branding for smart-sockets
Sector
Tech / Start-up
Disciplines
Brand / Strategy
Our brief was to develop a brand identity that reflects the simplicity, effectiveness, and environmental mission of measurable.energy’s smart socket technology. The brand needed to appeal to both commercial and residential markets, encouraging the adoption of the technology to achieve global energy conservation and sustainability goals.
measurable.energy is a company focused on eliminating wasted energy in buildings through smart technology. Their products aim to identify and reduce unnecessary energy consumption, contributing to more sustainable and efficient building management.
This initiative is particularly relevant for businesses and organisations looking to improve their energy efficiency and reduce their carbon footprint.
We designed a brand identity borne out of the data landscape measurable.energy has set out to change; using real data points of the UK’s energy mix. The identity extends to the 3D language of the products themselves with a logo that takes its shape from the light on the socket.
“Pangaea’s dedication to sustainability perfectly mirrors our mission at measurable.energy. They understood our vision from the start and translated it into a beautifully crafted brand identity that speaks volumes about our smart socket technology. It’s more than just exceptional design; it’s about the wonderful people behind it.”
