Positioning a specialist
Sector
Specialist Insurance
Disciplines
Positioning / Strategic Narrative / Identity / Reporting
The Result
Delivering:
- A defined brand model
- A Strategic Narrative (brand story)
- All visual elements aligned under a new positioning
- All of the brand tools necessary to attract global business
- The annual ‘P&I Market Review’ that has become the industry sector benchmark.
The Competitive Edge
Strategically positioning P.L. Ferrari as ‘the inventors of modern P&I insurance’.
For our online Market Review case study, click here
P.L. Ferrari’s reputation as the globe’s foremost P&I specialist broker was not being leveraged. We worked with them to consolidate all of the disparate and underutilised components of their brand to create a defined brand model. The brand model acted as a foundation to all brand, marketing and communications activity including the Strategic Narrative, all visual elements as well as their annual P&I Market Review.
The Review, towards the end of 2019 was augmented with an online platform that simplified the whole data comparison process, allowing users to make better informed decisions.
