Creation of a classic luxury brand, to an F1 deadline
Sector
Luxury
Disciplines
Positioning / Identity / Imagery
The Result
Creation of a luxury brand:
- With a look and feel normally associated with many years of heritage and evolution
Attracting corporate clients such as:
- McLaren Automotive
- Williams Formula 1
- The Financial Times
- Raffles Hotel, Singapore
The Competitive Edge
Brand positioning, identity design and supporting imagery that built the credibility to attract full investment funding and make the business a reality ahead of the brand launch.
“Due to my background working in Formula One, I had very ambitious targets that couldn’t be missed. When seeking a consultancy to create and champion the Dom Reilly brand, I knew Pangaea would be more than up for the challenge - always meeting demanding deadlines set whilst not compromising on creativity and attention to detail. This brand couldn’t have launched without their involvement.”
Having built a highly successful career in Formula 1, Dom Reilly wanted to develop a luxury leather goods brand that would break new ground in combining high quality classical craftsmanship with the design philosophy of a Grand Prix racing team.
Using a range of highly technical materials and production techniques, the commercial development process required buy-in from retail partners to a brand that didn’t yet exist. As such the main challenge was to design and implement an end-to-end brand strategy for the business, to be used at the embryonic stages of scoping and development, through to launch date and beyond.
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