A new fashion brand, a stunning new identity and retail space
Sector
Retail, Fashion
Disciplines
Strategy / Identity / 3D store design
The Result
Delivery of an exciting new brand in an exciting market, the key components being:
- Full brand identity
- Name
- 3D store design
The Competitive Edge
Maximum interest, desire and audience engagement was created by encapsulating the ethos of young dynamic western retail fashion in the DNA of the new brand and identity.
Naming, full brand identity and instore design for emerging Asian fashion brand Lovers & Friends. The first four Lovers & Friends stores launched in Hong Kong in 2014 with a further 30 stores planned in mainland China.
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