Refreshing an established
market leader
Sector
Logistics
Discipline
Identity
The Result
A refreshed brand identity, both online and in print, resulting in improved communication of the business proposition to clients.
The Competitive Edge
A stronger voice, creating differentiation in a homogenous marketplace.
Pangaea refreshed the Ligentia brand bringing their global network and trusted partner work ethic to the heart of its visual identity.
The stylised globe graphically represents the complex network that Ligentia operates in, focusing on the work they do behind the scenes.
The Trusted Partner mark acts as a stamp of approval that appears on every piece of communication Ligentia send out. The bespoke handwritten mark was designed by Pangaea to give a human and personal touch to marketing materials.
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