Creating standout in a saturated market
Sector
Flexible workspace environments
Disciplines
Strategy / Identity
The Result
The delivery of brand tools allowing Werqwise to market themselves as equals to the major players in the market driven by:
- A future-proofed brand identity and set of brand assets
- A bespoke drawn typeface
The Competitive Edge
Unquestionable credibility that:
- Made a persuasive case with investors
- Presented a compelling choice to customers
Pangaea was asked to create an original brand identity for Werqwise, an innovation-leading workspace start-up. Given we spend five out of seven days in our place of work, the Werqwise branding is designed to stand out and challenge the consumer's perception of what a workspace has the capability to be.
We started strategically, using the Pangaea brand model to define where Werqwise stood in an already oversaturated market, culminating in a brand essence of 'Better life chances for Business'.
We designed a brand that represents the core values of collaborative working, how workspace is made up of the people that populate it and the forward-thinking nature of the Werqwise founders' ideas.
With a future-proof set of brand assets including a bespoke drawn typeface that stood out anywhere, the Werqwise brand was rolled out in the USA across 2018.
“Coming from a cutting-edge industry in Formula 1 means we know Pangaea’s team of designers are always going to give us work that pushes the brand. They are very collaborative and a true team.”
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