Engineering a new brand hierarchy

The Result
Creation of a brand hierarchy including each of the group's key products complemented by guidelines ensuring consistency in look and feel.

The Competitive Edge
Aligning the business under one group brand, making it easier for individual companies to follow the Group's strategic objectives.

Following Torotrak's purchase of Flybrid, both brands found themselves suffering a lack of identity with offices 150 miles apart. Pangaea were brought in to help simplify things.

We created a hierarchy that was easy to understand and brought employees together under one united master brand. Sub-brands were created for each of Torotrak's key products; all designed with a consistent look and feel.